Branding Matters In Local Government, And Atlanta Is Leading The Way

Place branding was the topic of my dissertation. I’ve continued to research and chart it since my dissertation was published, and it’s interesting to see how the entire branding exercise became so incredibly short-sighted and messy, and how that disorder eventually evolved into a better solution that is both responsible and functional.

From Fast Company:

Not all cities have a budget for design, but Atlanta’s department of urban planning is showing why they should.

Source: Branding Matters In Local Government, And Atlanta Is Leading The Way

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