I’ve been working on this new thread of research, …

I’ve been working on this new thread of research, still related to branding and identity-making, but particularly how it affects women, children, and minorities. There is a great book on the subject:

Deadly Persuasion; The Addictive Power of Advertising
Deadly Persuasion; The Addictive Power of Advertising

Also one of my students, Gillian, showed me that the same author has a full length video online. It’s available at: http://www.mediaed.org/videos/MediaGenderAndDiversity/KillingUsSoftly3 , and a studyguide for it is available at: http://www.jeankilbourne.com/video.html . Check it out, Kilbourne’s work is definitely cutting edge, and exceptionally well done.

I have great students this quarter. So much fun! …

I have great students this quarter. So much fun! Here are the textbooks for our courses, if you can’t find them elsewhere:

Architectural Graphic Standards

Building Systems for Interior Designers

No Experience Required
AutoCAD 2002: No Experience Required

No Experience Required
AutoCAD 2004 and AutoCAD LT 2004: No Experience Required

No Experience Required
AutoCAD 2006 and AutoCAD LT 2006: No Experience Required

I’ve been working on this new thread of research, …

I’ve been working on this new thread of research, still related to branding and identity-making, but particularly how it affects women, children, and minorities. There is a great book on the subject:

Deadly Persuasion; The Addictive Power of Advertising
Deadly Persuasion; The Addictive Power of Advertising

Also one of my students, Gillian, showed me that the same author has a full length video online. It’s available at: http://www.mediaed.org/videos/MediaGenderAndDiversity/KillingUsSoftly3 , and a studyguide for it is available at: http://www.jeankilbourne.com/video.html . Check it out, Kilbourne’s work is definitely cutting edge, and exceptionally well done.

Type and Tunes™ I did all of my holiday shopping …

Type and Tunes™

I did all of my holiday shopping via the web this year. I was glad, because yesterday we decided to do a little shopping, and it was a mad house. It’s as if everyone knows the economy is tanking, and this is the last baccanalian hurrah. In any case, a couple of suggestions for those ‘hard to buy for’ folks.

T Y P E

Two of my friends/colleagues (Magda McHale and Bill Klingensmith) recommended the book A Whole New Mind by Dan Pink.

The Rise of Right-Brain Thinking and the New Way to Succeed
A Whole New Mind: The Rise of Right-Brain Thinking and the New Way to Succeed

I’ve been reading it over the break, and it is indeed, quite good, essentially about how we are transitioning from an information enonomy to a creative one. It’s’ a good compliment for the two books by Richard Florida.

And How It's Transforming Work, Leisure, Community, and Everyday Life
The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community, and Everyday Life

Why America Is Losing the Global Competition for Talent... and What We Can Do to Win Prosperity Back
The Flight of the Creative Class: Why America Is Losing the Global Competition for Talent… and What We Can Do to Win Prosperity Back

I suggest that you check ’em out if you have a chance.

T U N E S

I’ve also keyed in to Sirius Satellite radio, which is well worth the investment. The range of music is fantastic. Some of my new favorites are featured on Channel 33, Chill. Check out Paper Bag (Goldfrapp), The Postal Service, and anything by Zero 7.

T A R G E T

120x60_HolidayJewelry_05

Also, for those of you who didn’t know, Target is now carrying Boots products, so we don’t have to catch a Virgin Atlantic flight to find our favorite products. My absolute favorite is the weekend pamper kit:

,

and the 5-day detox kit:

Order and enjoy.

FAYETTEVILLE, AK. – If a picture is worth a thousa…

FAYETTEVILLE, AK. – If a picture is worth a thousand words, then a “Flash site” can be a manifesto. That’s certainly the case with a dynamic new teaching tool developed by the University of Arkansas Studio for Adaptable and Inclusive Design.

Known by the shorter name, Studio AID, the site uses Flash computer software to animate universal design, a movement dedicated to developing inclusive products, housing and communities.

The first animation says it all: the “I” in “aid” morphs from a non-gendered figure into several mobility challenges including pregnancy, stroller and wheelchair. Though just a few seconds long, the Flash animation encapsulates universal design’s commitment to good design that anticipates and meets a variety of needs throughout one’s lifetime. To access the site, visit www.uark.edu/ua/studio/aid/splash.swf.

The Studio AID Web site was developed as part of the University of Arkansas Universal Design Project to educate visitors on the history – and future – of universal design.

“Universal design is a new concept for many,” said Korydon Smith, an assistant professor of architecture who directs the Universal Design Project. “We hope the site will be an educational resource for everyone, from policymakers and contractors to people interested in building their own universal design home.”

There is a wealth of statistics, case studies and links on the site, but the standout is the section on housing. Here, more than 400 Flash animations demonstrate the flexible, functional ethos that drives universal design: cabinets and appliances shift to create a variety of height options in the prototype kitchen; a special substructure in the bathroom allows for easy installation of grab bars; a covered entry provides shelter from the weather.

“The site is very effective in educating visitors who may never have heard of universal design, or who may have trouble distinguishing between accessibility and universal design,” said Alex Bitterman, an assistant professor in the Rochester Institute of Technology’s School of Design who is an expert on inclusive Web design. “The Flash animation does a fantastic job right from the onset in showing that universal design includes everyone, not just folks with special needs. The site is visually clean and very easy to use.”

The site not only teaches the principles of universal design – it embodies them. Large, high-contrast type renders text easy to read, and navigation elements change color and beep when used. The site also uses a color hierarchy, moving from graphic black and white to vivid color as one moves deeper within the site.

“The Web site always responds to what you are doing, and is designed to help you locate where you are within it,” said Smith. “Wayfinding and usability are important in the design of public buildings and community planning, and should be used in quality Web design as well.”

Smith worked with Paul Lehnen to develop the basic organization of the site and consulted with Bitterman to develop a fully inclusive site. For the animation work, he turned to architecture students Zack Cooley and Cari Paulus.

“It was half working and half learning – it was a great opportunity for us to learn an important skill,” Cooley said.

“We didn’t know Flash when we started,” Paulus added. “We spent the entire summer working on it every day. We learned as we went along, and ended up using several programs to develop the site.”

The site is a work in progress. Next summer, Smith plans to add vocal cues to the navigation system and a feature to “build your own” universal design house. Darell Fields, an associate professor of architecture with expertise in modular design, will add a section on inclusive multi-family housing.

The Studio Aid Web site is intended to educate Arkansas residents, designers, builders and policy makers about adaptable and inclusive design. It is one of the initiatives of the UA Universal Design Project, which was established in 2004 to promote affordable, inclusive design in Arkansas. The UA Universal Design Project is sponsored by Arkansas Rehabilitation Services; the Arkansas Department of Health and Human Services, Division of Aging and Adult Services; and the UA Medical School, Partners for Inclusive Communities.

FAYETTEVILLE, AK. – If a picture is worth a thousa…

FAYETTEVILLE, AK. – If a picture is worth a thousand words, then a “Flash site” can be a manifesto. That’s certainly the case with a dynamic new teaching tool developed by the University of Arkansas Studio for Adaptable and Inclusive Design.

Known by the shorter name, Studio AID, the site uses Flash computer software to animate universal design, a movement dedicated to developing inclusive products, housing and communities.

The first animation says it all: the “I” in “aid” morphs from a non-gendered figure into several mobility challenges including pregnancy, stroller and wheelchair. Though just a few seconds long, the Flash animation encapsulates universal design’s commitment to good design that anticipates and meets a variety of needs throughout one’s lifetime. To access the site, visit www.uark.edu/ua/studio/aid/splash.swf.

The Studio AID Web site was developed as part of the University of Arkansas Universal Design Project to educate visitors on the history – and future – of universal design.

“Universal design is a new concept for many,” said Korydon Smith, an assistant professor of architecture who directs the Universal Design Project. “We hope the site will be an educational resource for everyone, from policymakers and contractors to people interested in building their own universal design home.”

There is a wealth of statistics, case studies and links on the site, but the standout is the section on housing. Here, more than 400 Flash animations demonstrate the flexible, functional ethos that drives universal design: cabinets and appliances shift to create a variety of height options in the prototype kitchen; a special substructure in the bathroom allows for easy installation of grab bars; a covered entry provides shelter from the weather.

“The site is very effective in educating visitors who may never have heard of universal design, or who may have trouble distinguishing between accessibility and universal design,” said Alex Bitterman, an assistant professor in the Rochester Institute of Technology’s School of Design who is an expert on inclusive Web design. “The Flash animation does a fantastic job right from the onset in showing that universal design includes everyone, not just folks with special needs. The site is visually clean and very easy to use.”

The site not only teaches the principles of universal design – it embodies them. Large, high-contrast type renders text easy to read, and navigation elements change color and beep when used. The site also uses a color hierarchy, moving from graphic black and white to vivid color as one moves deeper within the site.

“The Web site always responds to what you are doing, and is designed to help you locate where you are within it,” said Smith. “Wayfinding and usability are important in the design of public buildings and community planning, and should be used in quality Web design as well.”

Smith worked with Paul Lehnen to develop the basic organization of the site and consulted with Bitterman to develop a fully inclusive site. For the animation work, he turned to architecture students Zack Cooley and Cari Paulus.

“It was half working and half learning – it was a great opportunity for us to learn an important skill,” Cooley said.

“We didn’t know Flash when we started,” Paulus added. “We spent the entire summer working on it every day. We learned as we went along, and ended up using several programs to develop the site.”

The site is a work in progress. Next summer, Smith plans to add vocal cues to the navigation system and a feature to “build your own” universal design house. Darell Fields, an associate professor of architecture with expertise in modular design, will add a section on inclusive multi-family housing.

The Studio Aid Web site is intended to educate Arkansas residents, designers, builders and policy makers about adaptable and inclusive design. It is one of the initiatives of the UA Universal Design Project, which was established in 2004 to promote affordable, inclusive design in Arkansas. The UA Universal Design Project is sponsored by Arkansas Rehabilitation Services; the Arkansas Department of Health and Human Services, Division of Aging and Adult Services; and the UA Medical School, Partners for Inclusive Communities.

BUFFALO, NY – June 15, 2005 – Ever wonder where th…

BUFFALO, NY – June 15, 2005 – Ever wonder where the wheelchair symbol that you see on parking spaces and public bathroom doors came from? That symbol is called the International Symbol of Accessibility and is being studied by two professors at the University at Buffalo. The Project, called the Universal Design Identity Project (or UDid for short) is housed at the Center for Inclusive Design and Environmental Access (IDEA), a major international research center at the University at Buffalo.

The project is headed by Alex Bitterman, an Assistant Professor at the Rochester Institute of Technology (R.I.T.) in Rochester, NY, formerly the Director for Information Design and Dissemination for the IDEA Center, and by Beth Tauke, an Associate Professor in the School of Architecture and Planning at the University at Buffalo. The project is funded by the National Endowment for the Arts through December 2005.

The UDid project focuses on creating an identity program for universal design. Universal design is the careful design of places, spaces, products, and systems that everyone can use, regardless of physical, perceptual, cognitive, economic, or situational ability. Sometimes referred to as “design for all”, or “inclusive design”, and in the United States exceeds the legally mandated requirements for accessibility (ADA Accessibility Guidelines).

An identity program usually consists of a logo and accompanying typeface, as well as a slogan, soundmark or jingle, and rules for the use of those elements. However, creating an identity program that is usable by everyone is a challenge, traditional identity programs are not usable by everyone (for example, a hearing impaired person often cannot hear a jingle). This requires Bitterman and Tauke to consider a variety of new design techniques.

Part of the project involves interviewing a broad group of people from around the world. Project Investigator Bitterman says “It’s important for our research to reflect real-world opinions of a very large section of the population. While it’s not possible to interview each and every person around the world, we are trying hard to reach as many as we can.” To date, Bitterman and Tauke have surveyed over 1500 people which represent 115 countries, speak 73 languages, and range in age from 7 to 101. They hope to take that number past 2500 by the end of the summer. Tauke notes: “This project is about creating an identity system that everyone can identify, and everyone can use .”

The identity program is currently being tested in a limited capacity at The State University of New York, The University at Buffalo. When complete, the identity program will be used to mark places, spaces, products, and systems that are usable by everyone. More information is available at the website: http://www.ap.buffalo.edu/idea/UDid/index.asp