PROVIDENCE, RI — May 4, 2005 — Along with one hundred companies and organizations from around the world (including L’Oreal, Adobe, and Virgin Atlantic) Professor Alex Bitterman and Dr. Daniel B. Hess received an honorable mention for their Bus Rapid Transit Identity (BRTid) entry in the first annual ReBrand 100™ Awards announced today.
“An effective rebrand goes a long way in reaffirming the loyalty of existing customers while helping to attract new ones,” said Robert Matza, Creative Director at Landor and ReBrand 100 juror. Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand and assesses its impact on strategic organizational goals and target markets.
ReBrand 100 recognizes organizations and their branding partners that have successfully enabled a brand to re-emerge with a unique presence, a riveting promise and a fresh approach. A rebrand is the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand’s assets to address strategic business goals.