Searching. Browsing. Simple.

Duck Duck Go Logo

Today, I was at the gym, and I was getting dressed after a great run (on the treadmill), pulling on my Duck Duck Go t-shirt and I thought: “Wow, this t-shirt is pretty awesome, and it’s more than Google ever gave me!”

You see, I got the t-shirt free about a year ago (and it is an incredibly fine t-shirt) for telling friends about Duck Duck Go.

After the early years of using AOL (when content was pretty much delivered to your doorstep,) when I first started *really* using the interwebs, way back in the late 1990s, Yahoo! was my search engine of choice, because well, it was pretty much the *only* search engine. It was organized like a directory, with headings (like travel, food, sports, etc.) and underneath those headlines, were lists of links likely curated by humans who taxonomized and categorized similar sites under useful headings. The “search” was reasonably limited but Yahoo!, for several years was the leader.

Then AltaVista came on the scene, and worked in a completely different manner: You’d simply type words into a search box and boom, you were presented with a custom list based on your search. That was a big improvement.

Then Google stumbled on to the scene and has been my go-to for the past 15 years or so. It was easy, clean, and had cute graphics for obscure holidays and things.

The problem is, Google has become too integrated. After reading all my gmail, and monitoring my search history, it makes “useful” suggestions when I search. The problem is, well, that’s kind of creepy. I’m not quite ready to put on a tin foil hat, but if Google knows that much about me, maybe it’s time to move on.

Enter Duck Duck Go, the search engine that doesn’t track you.

Duck Duck Go is a great search engine. It’s simple. Works just like Google, and doesn’t track your information… and has a cute logo year round. You can take a tour of Duck Duck Go here. It’s ready to use on Safari and on Safari for iPhone and iPad, plus it’s fast! It’s way faster (in my experience) than Google. Maybe it’s because Duck Duck Go isn’t scouring my browser for information about me?

Give Duck Duck Go a shot and help the underdog company out. You won’t be sorry. I made the switch a year ago and I haven’t looked back. Now, if we could just get the good folks at Duck Duck Go to offer free e-mail…!

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